Deress Asghedom

Founder & CEO, Vaster

Winning with Technology – Social Media, Marketing Automation, Cybersecurity, and your business

For over two decades, I’ve thrived at the intersection of branding and operations.

My career began in the fast-paced world of supply chain management, where I honed my skills in logistics and building efficient systems. Overseeing teams of over 500 and managing millions in inventory across North America, I learned the importance of anticipating customer needs and ensuring a seamless experience.

This dedication to customer-centricity led me to create Vaster, a consumer app that is focused on revolutionizing product discovery. Witnessing the impact of this technology on consumer confidence sparked a passion for building tools that bridge the gap between brands and their audience.

What drives me?

1. Building seamless user journeys: I believe in crafting experiences that feel effortless, whether it’s navigating a complex supply chain or discovering the perfect product.
2. Data-driven decision-making: Insights are the fuel for innovation. I leverage data to identify customer needs and create solutions that truly resonate.
3. Empowering brands and consumers: The best brand experiences are a two-way street. I’m passionate about technology that empowers both brands to connect authentically and consumers to make informed choices.

I am committed to assisting our partners in their journey towards a net-zero world.

Black Opportunity Fund (BOF)

Black Opportunity Fund (BOF) is a community-led registered Canadian Charitable organization, that supports a  prosperous, healthy and thriving Black Canada by challenging anti-Black racism in two ways by:

  1. Responding to long-standing underinvestment in Black communities 
  2. Working nationally to strengthen collective actions by Black organizations and leaders, helping them to create new and more impactful ways to support and advocate for our community. 

 

BOF prioritizes initiatives around education and youth, health, women and gender, criminal justice, entrepreneurship, arts, culture and recreation, and food insecurity, that impact the quality of life in Black communities across Canada.  

Upcoming events to highlight:

  • BOF x ByBlacks National Restaurant Week: we are a lead sponsor for the ByBlacks National Restaurant Week, Spring edition 2024 which runs from May 20 to 26, 2024.  ByBlacks Restaurant Week (BRW) is a semi-annual national food festival. During this event, Black-owned Canadian restaurants, caterers, pop-ups, and food trucks offer a Prix Fixe (special) menu or a $10 special discounted by up to 25% for seven days. Join us in this week-long celebration of culinary diversity! There are a number of restaurants in Western Canada participating so check it out: https://byblacks.com/restaurantweek

 

  • BOF x DoorDash #BlackFoodEnergy grant program: BOF has confirmed funding for the #BlackFoodEnergy grant program for Black Restaurants across Canada for the next 4 years. #BlackFoodEnergy celebrates, amplifies and supports Black Chefs and Black-Owned restaurants and the amazing things they are serving up in neighborhoods across Canada. The funding commitment for the extended agreement will be announced in June 2024 along with the launch of the #BlackFoodEnergy grant

Juno

Juno develops a compact, discreet and wearable device that eliminates menstrual pain instantly and over long periods.

Work and Chill Games

Work and Chill Games is a platform that helps companies find and book fun activities for their employees. It makes it easy for companies to plan engaging experiences that boost team spirit and productivity. With Work and Chill Games, employees can enjoy memorable activities that make work more enjoyable and build a positive work culture.